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Amsterdam, 28 October 2015

CityHub launches revolutionary travel experience for Generation Y

The ‘hotel of the future’ makes its debut in Amsterdam

On Friday 30 October, CityHub opens the doors to its first hotel on the up-and-coming Bellamystraat in Amsterdam’s Oud West district. With 50 state-of-the-art sleeping units, a ‘digital first’ lobby and an app that familiarises travellers with the city, CityHub has hit the nail on the head when it comes to fulfilling the needs of the travel-savvy Generation Y, enabling them to explore, socialise and share experiences online. And so, Amsterdam will be home to the first ‘hotel of the future’.

A new kind of traveller has emerged: 20- to 35-year-old digital natives. For them, ‘discovery’ is the key: five-star hotels and stereotypical tourists spots don’t make them tick; they want to hear about the city’s hotspots from people in the know and enjoy a personalised travel experience instead. They are connected 24/7 and expect information on the go: a principle that is not optimally utilised by many traditional hotels. CityHub builds the entire travel experience around these new developments in the travel industry, through a city app, an online chat platform with a personal host, and unique Hubs in which to sleep.

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