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CityHub Copenhagen opens on 8 October 2020
- Empowering the next generation of travellers with responsible, flexible and accessible accommodation.
- CityHub Copenhagen covers 2,750m2 in premises previously used for retail and food and beverage, skillfully converted by the award-winning studio Spacon & X.
- The opening marks the beginning of European rollout, following recent financial collaboration with NIBC and ABN Amro.
Amsterdam, 8 October 2020.
CityHub, the award-winning champion of smart city travel, opens its first international location on 8 October 2020 in the diverse Vesterbro neighbourhood of Copenhagen (Denmark). “CityHub Copenhagen is our largest location yet and the first milestone towards international development. A city known for its pioneering design and hospitality excellence, Copenhagen is a perfect fit for the brand.” asserts CityHub Co-founder Pieter van Tilburg.
CityHub is on a mission to provide Generations Y and Z with an accessible and state-of the art place to stay – fulfilling the gap between hotels and hostels. CityHub guests are able to curate their stay inside and out, thanks to comfortable but optimised use of space, a digital first stance, and around-the-clock access to local savvy CityHosts. This allows them to experience smart, affordable luxury, while enjoying unforgettable and authentic city breaks.
A design aesthetic based on contrasts
CityHub replaces traditional hotel rooms with Hubs, of which CityHub Copenhagen counts 215. The compact yet sleek enclosures provide comfortable sleeping and optimised use of storage space, and are designed to balance a private experience and a communal style of
living. For the common areas, Spacon & X continues the play on contrasts to create both a sense of privacy and interaction for guests.
“The concepts and visual strengths of CityHub Copenhagen are guided by contrasts,” adds Spacon & X Founding partner Nikoline Dyrup. “It’s a collision of mutually supporting but varied experiences, providing guests with multiple communal and independent living options, depending on their mood.”
New CityHub features include a sauna, hangout and wellness areas, that are decorated with furniture especially designed by the Danish design studio for CityHub Copenhagen.
A new space at the heart of Copenhagen’s budding Vesterbro neighbourhood
“The location in the middle of Vesterbro brings great value to young travellers and a contemporary hotel experience like CityHub. The new Metro extension has just opened two stations nearby, so some of the most exciting neighbourhoods in Copenhagen like the meatpacking district and Frederiksberg are just a few minutes away,” says Toke Clausen, Head of Investments at NREP Denmark. The leading real estate innovator in the Nordics has signed a long-term lease agreement with CityHub for its new Copenhagen location.
Once Copenhagen’s infamous red-light district, today Vesterbro is a varied part of town with a fashionably industrial feel combining the latest in food trends, shopping and creativity. A team of CityHosts is available to all CityHub guests for insider tips and to ensure a secure, welcoming and inclusive stay.
A digital first stance providing dedicated service for the next generation of travellers
CityHosts are reachable via the CityHub app, which allows guests to keep in touch 24/7 for personalised recommendations on what to do and how to navigate Copenhagen. All CityHub guests receive a personal RFID wristband, giving them contactless check-in and self-service at the bar, revolutionising traditional hotel amenities through technology. Each Hub is customisable thanks to mood lighting and music streaming systems that guests can curate through integrated bluetooth devices. Additionally, guests can easily book their rooms on cityhub.com – the website allows flexible bookings (free cancelation 24 hours before arrival) and secure payment methods.
Bridging the gap between hotels and hostels, one city at a time
CityHub’s digital approach to hospitality is in line with the brand’s mission to optimise travel for the next generation, who expect a secure, inclusive and personalised experience in a central location.
“Young leisure travellers are the category most apt to travel in these uncertain times, either within the frontiers of their own country or internationally, when possible.” claims CityHub Co-founder Sem Schuurkes. As the travel industry is undergoing a major rethink, CityHub adds private bank NIBC joining long-standing partner ABN AMRO in supporting its development plan.
“Our contract with NIBC recognises CityHub’s position as the go-to option for GEN Y and GEN Z. We can’t wait to bring CityHub to the most exciting leisure cities in Europe.” adds Schuurkes. The new funds will support and accelerate CityHub’s expansion plan to grow its portfolio to ten locations. Launched in 2015 in Amsterdam, CityHub opened its second location in Rotterdam in 2018. Frequently recognised as one of the world’s healthiest and happiest cities, Copenhagen is the Dutch brand’s first property outside The Netherlands.
“We want to open up cities to a global community of travellers,” concludes Pieter van Tilburg. “CityHub strives to encourage responsible tourism, by offering curated experiences that benefit the cities we are in. CityHub’s model is the smartest alternative for a hotel or hostel for guests, municipalities and investors alike”.
CityHub is an initiative of college friends Sem Schuurkes and Pieter van Tilburg. The young entrepreneurs set a goal of improving the traditional hotel experience in line with the current zeitgeist and technological capabilities. They opened the first location in Amsterdam in 2015 followed by a second in Rotterdam in 2018. Right from the get-go CityHub has been featured among the best-rated hotel experiences on TripAdvisor and other well-known booking websites. Winner of the Worldwide Hospitality Award “Best Innovation in Hotel Concept” in 2016, CityHub is a pioneer of the hub concept. Copenhagen is the first location outside the Netherlands and marks CityHub’s first milestone towards international expansion.